FROM PURPOSE
TO PROFIT

We received a lot of business books that mostly said similar things, but your book stood out to us as the best of them.

Reading From Purpose to Profit is poised to be a transformative experience. It equips readers with valuable knowledge and a renewed sense of purpose, ready to implement changes that drive business success. Erin Andrea Craske’s insights offer a fresh perspective on entrepreneurship, making this book an essential tool for anyone looking to excel in business.

The book deserves to succeed; every small business owner needs a book like this. It could become the 'Encyclopaedia Britannica' of business books! 

An amazing book that takes us from the idea to the practical plan for marketing in today's world! I love that this book is a start to finish complete book on how to get my name out into the business world. From the planning through the implementation, it shows step by step how to accomplish great things in our businesses. It also has an area to reformulate the approach to better serve the needs of the business and to work through the issues all of us have had within the context of marketing our business. This is a must have for those in business or are wanting to get their name or a product name out into the marketplace.

From Purpose to Profit is a groundbreaking and refreshing book that covers essential topics ranging from business strategy to brand positioning, offering an informative, well-rounded education. It fuses established theories with real-world experience, presenting an easily digestible format. The writing is crisp, and the conversational tone engages readers from the first page. The author has the extraordinary ability to break complex concepts into easy-to-understand language, and her tone carries the authority of an experienced, informed business strategist. This book is chockful of business wisdom for entrepreneurs and business owners at every level.

After 6+ years of seeking actionable guidance on building my brand, I finally feel on firm ground!

For brand owners (like me) in the SME space, including solopreneurs, this is the most coherent and comprehensive guide to brand marketing I've come across!

When the author called this book an A-Z, she was not speaking lightly!

I gleaned so many actionable insights that I converted much of the material into workbooks to help me put my learning into practice.

"From Purpose to Profit" stands out as an excellent marketing and strategy resource for entrepreneurs seeking to develop strategic thinking and leverage the best that marketing has to offer. The book is not just a static manual but a dynamic companion for businesses committed to sustained growth and meaningful impact.

A very detailed but easy to follow philosophy on how to really connect with your consumer and build your business. I recommend that even if you think you are an experience marketeer you should read this book. There are so many tips in here that will add value to what you do.

"From Purpose to Profit" is an incredible book that covers basics so well for anyone wanting to make sure nothing gets missed out. Mastering the basics is the cornerstone of excellence—there's always room for growth, no matter the level of expertise. The insights presented in the book are instrumental in reinforcing the fundamental skills essential for success. 

I liked this book! It's so well structured. From my experience, only a few small businesses will approach it so systematically, and this, of course, is a huge omission. Your guide would be a great support for those starting. It can be a reference book to go for to brush things up.

There is a lot of helpful information I haven't come across before. I believe it will be suitable even for senior marketers. I will buy it for my team as a strategy reference book when it's published.

Thanks to your guide, the presentation went well. We won the tender. We presented three positionings to choose from. The customer liked all three and asked for quotes. I got a lot of valuable information, particularly handy from a practical point of view! There is much texture. It's factual, well-structured, and easy to read.

It’s a great read! I love your writing. Such a great balance between informative and informal!