WELCOME TO EFFORTLESS

INSPIRING PEOPLE TO LIVE, LEAD, & CREATE EFFORTLESSLY

Drawing from my own life and business experiences and seasoning them with academic wisdom, I share my knowledge on how to run profitable businesses and live, lead, and create effortlessly without sacrificing mental health, enjoyment, and satisfaction.

I believe that our lives and businesses are as effortful as we make them. Effortlessness is our natural state. We just need to uncover it.

What sets one apart from the rest in a world filled with influencers?

For me, it's a unique journey that helped me discover freedom and embrace authenticity to build a practice around my passion for strategy, brands, leadership, psychology, Eastern philosophies, art, personal growth, and a positive contribution that now guide my path and truly bring me to life.

WEST MINDSET MEETS EAST MIND

MILLENNIALS' & GEN Z'S VALUES

GEN X'S MATURITY

TIMELESS BUSINESS KNOWLEDGE

MILLENNIA OF ANCIENT WISDOM

PSYCHOLOGY JUNKIE

EGO-FREE RAW AUTHENTICITY

THREE PILLARS

20 Years of expertise - experienced brand and business strategist across marketing, communication, and business strategy.

Multinational experience - career in leading multinational companies with training in strategic business and leadership.

Global reach - worked in 40+ markets, from local to global strategy execution.

Holistic business - led brands as integrated business units with focus on profitability and budgets up to £68M.

Brand leadership - led 42 brands across 18 industries, developing a diverse portfolio.

Leadership excellence - 16 years of leadership experience with a focus on humanistic and transformational styles.

Award-winning strategist - recognised internationally for brand strategy; author of award-winning From Purpose to Profit.

Business coach and mentor - ILM- and ICF-certified professional with a passion for business growth and development.
Strong foundation - BA in French Pedagogy with three years of dedicated therapy and psychology studies

Early passion - developed a deep interest in human behaviour, furthered by personal challenges and clinical psychology studies..

Educational innovator - created a successful tutoring method and helped students achieve remarkable academic results.

Psychology in business - used psychological insights to drive success by understanding the motivations of the board, teams, partners, and consumers.

Cultural insights - gained deep understanding of cultural dynamics through living and working in 4 countries.

Lifelong learner - continually expanding knowledge of psychology, developing self-awareness, emotional intelligence, and dissolving ego-driven struggles.

Certified coach - ICF-certified Life and Arts coach with credentials in Emotional Intelligence, NLP, mental health and niche psychology.

Continual growth - pursuing a Master’s in Applied Psychology.
Decade-long practitioner - practicing Eastern philosophies since 2014, including Buddhist, Taoist and transcendental meditation, Reiki, Internal Alchemy, QiGong, and martial arts.

Holistic integration - applied Buddhist and Taoist principles for mental, physical, and emotional health during challenging times of personal transformation.

Way of life - guided by Buddhism, Confucianism, and Taoism, integrating mind, ethics, and effortless living.

Certified practitioner - Reiki Master, as well as a teacher and instructor in Mindfulness and Meditation.

Ongoing mastery - Shaolin Temple and Taoist Wellness Academy apprentice, and pursuing a diploma in Buddhist Mind Science.

Unique approach - blending Eastern wisdom with cognitive psychology, and strategic business principles into frameworks for leadership, business, and personal growth.

THE ESSENCE OF GREATNESS IS THE ABILITY TO CHOOSE PERSONAL FULFILMENT IN CIRCUMSTANCES WHERE OTHERS CHOOSE MADNESS.

Wayne Dyer

WHY HIRE ERIN?

Erin's presentations transform how your audience thinks about leadership, personal freedom, and ethical business success. With Erin, attendees will not only gain actionable takeaways but also experience a mindset shift, empowering them to step into effortless leadership, living, and creation.

Known for her no-nonsense approach, interactive sessions, and deep connection with diverse audiences, Erin's sessions are challenging, engaging, thought-provoking, and rich with sensory experiences.

Seeking a visionary speaker who delivers high-quality and evidence-based content with a straightforward and authentic style?

Erin captivates audiences with her unique approach to success without struggle, seamlessly blending psychological insights, academic rigour, practical business knowledge, and timeless philosophical wisdom.

AN OPEN LETTER TO EVENT MASTERS

WHY YOUR AUDIENCE WILL LOVE IT

Open Letter To Event MastersE A Craske

00:00 / 03:10

Your insights on strategic thinking and authenticity are truly enlightening. 👍🏻

📌 Navigating life's challenges with grace and staying true to oneself are keys to genuine success.

Your approach offers a refreshing perspective that can inspire anyone seeking purpose and fulfillment. 🙌🏻

Stefano Passarello (lnnova.buzz podcast listener)

Thank you for sharing such insightful content. Great share

Valerie Priester (The ET Project podcast listener)

Thanks for stopping by to chat! This was a great conversation and a must listen for small business owners.

Harmonious @ Lunch

I highly recommend Erin Andrea Craske as a guest for any platform seeking expertise in strategic development, leadership empowerment, and building impact-driven businesses. Her depth of knowledge, passion, and commitment to excellence make her a true standout in the business and leadership space

Leading Beyond Limits

Thank you for being a guest on the show. Your cardio states explanation really resonated with me and I have a feeling much of our audience will share that sentiment. Your final point about not letting our thoughts rule our lives is definitely something we can all strive for.

Lubar Executive Education Podcast

You provided great insight and expertise that truly added immense value to the discussion, and it was a pleasure having you on as my guest. Your passion truly shone through, and I believe the listeners will benefit from the valuable insights you shared.

That Wil Nevr Work

I loved our call today. You caught me off guard when you challenged me, but I appreciated that. You are really a gifted strategist. I could tell your responses came through deep thinking, not random same old same old. You said in your book you are dedicating it to people who will challenge the mainstream.

Aepiphanni Off The Cuff

Thank you for an educational and exceptional experience on The Boardroom Podcast yesterday. I had a great time speaking with you. I think you did an amazing and splendid job during the interview. Your way of answering questions, telling stories, relating complex ideas to normal day-to-day life, and remaining upbeat and your natural self made for a really good conversation. Then there is the fact that you know your stuff and have experienced a lot of different scenarios. This adds credibility to your work and the things you say.

The Boardroom Podcast by Zeilhan

Erin Andrea truly inspired my audience with her insights. She was a fantastic guest and an excellent guest to have any time.

Life Well Lived

If you are looking to have brilliant conversation that will add value to your audience, then Erin is the guest that you need to book today.

Walk In Victory

Erin was a joy to have on the show! Her wisdom and excitement made the information she provided come to life!

That Will Nevr Work Podcast

Erin is a very intuitive, visceral and driven pro with grand insights and stories .. her depth and intellect is very, very refreshing.

Neon Jazz Interviews

The insights on human design AHA's and the importance of cultivating self-acceptance you shared are total gold. The listeners are in for a treat, and I'm confident your words will strike the right chords in many hearts. Thank you, Erin – for your time, your honesty, and your invaluable contributions.

The Provoking Prosperity

Authenticity in a world so full of fake!

Café & Networking Podcast

As an ICF-certified business and leadership success coach, Erin emphasized the importance of purpose-driven leadership and how it can transform businesses for the better. She shared practical advice on how to merge profitability with social impact, highlighting her unique approach to coaching impact-driven entrepreneurs.

I Am Refocused Radio

Erin was a great guest with many great insights on today's complex world.

Throttle Up Leadership

Wonderful guest! Thanks so much.

Counsel Cast

Excellent guest!

The KAJ Masterclass LIVE

Great conversation. Highly recommend as a podcast guest!

The SuccessGrid Podcast

Wonderful, warm conversation.

Innova.buzz

RAVES

Erin’s keynotes challenge conventional thinking and offer a fresh perspective on business, leadership, and personal growth. By blending psychology, philosophy, and classic business principles, Erin guides audiences on a journey from struggle to effortlessness in running businesses, leading teams, and living fulfilling lives.

Her speeches address current trends and invite you to rethink your approach to challenges, encouraging a mindset shift that opens the door to sustainable profitability, leadership success, and inner freedom. Erin doesn’t just provide steps to follow; she expands your mind to new ways of thinking that make success feel effortless.

Erin speaks to ethical, impact-driven, and conscious business owners, as well as MBA and business students—those poised to amplify their business contributions and create meaningful change.

Create lasting impact and measurable change with a keynote that leaves a mark.

DOWNLOAD SPEAKER DOCS

UNFORGETTABLE KEYNOTES THAT TRANSFORM THINKING

SERVICES & OFFERS

SPEECH MENU

Part of the transformative trilogy PROFITABILITY FLOW - HOLISTIC BUSINESS GROWTH - EFFORTLESS LEADERSHIP, these talks are designed for leaders ready to grow themselves, their teams, and their businesses. Whether you're aiming for effortless success, sustainable growth, or authentic leadership, this collection has you covered.

Breaking Free: The Psychology of Sustainable Profitability

What if profitability wasn’t a grind, a goal, or a race—but a natural outcome of the way you think, lead, and align your business?

This keynote goes beyond the numbers, exploring profitability through the lenses of psychology, systems thinking, and meaning. It challenges short-termism and a superficial approach to business leadership, revealing key mistakes that hinder modern businesses.

Through a powerful mix of personal stories, business and psychological insights, and Eastern wisdom, this talk challenges superficial fixes, hustle culture, and shortsighted actions that push businesses toward inevitable failure. It reveals how breaking free from conventional thinking uncovers hidden barriers and unlocks sustainable growth.

Challenge your thinking—break free to thrive!

The Holistic Flow of Growth: Building a Business That Lasts

What if true business success wasn’t about chasing trends, pushing sales, or quick wins- but aligning every aspect of your operation into a seamless, harmonious whole?

This keynote unveils the interconnected six pillars of profitability — strategy, leadership, people, implementation, contribution, and personal growth - all grounded in ethics and purpose and shows how they create a self-sustaining ecosystem for effortless growth.

Blending personal stories, psychological and business insights, and Eastern wisdom, this talk empowers leaders to embrace holistic thinking, uncover root causes of underperformance, and build businesses that thrive for years to come. It unveils that business challenges often do not stem from external circumstances but from our own perceptions.

Challenge your thinking—let profitability flow!

Inside-Out Leadership: Transforming Workplaces from Within

What if leadership wasn’t about top-down command but inside-out transformation, uncovering your true self and leading from a place of unshakeable confidence?

In this thought-provoking keynote, we’ll explore how leaders’ egos, self-concepts, and blind spots shape workplace culture far more than perks or policies ever could—and how breaking free from these limitations transforms not just the workplace but the very experience of leadership.

Through personal stories, psychological and business insights, and Eastern wisdom, this talk unveils the secret to building harmony, trust, and effortless impact with a human touch. No more quick fixes or superficial solutions. This is a call to action for leaders ready to transform themselves, their teams, and their businesses.

Challenge your thinking — lead effortlessly!