WELCOME TO EFFORTLESS

BUSINESS AND LIFE ARE ONLY AS EFFORTFUL AS WE MAKE THEM. CHANGE STARTS WITH A CHOICE—AND THAT CHOICE IS YOURS. READY TO STEP INTO EFFORTLESSNESS™?

Your audience craves a fresh perspective—one that challenges conventional wisdom, shakes up the status quo, and delivers awe-inspiring insights.

Isn’t that why they’re there? To gain knowledge and inspiration that’s truly worth their time and investment? Don’t they deserve that?

If so, you’re in the right place.

Maybe it’s because your audience is over the typical “successful success formula.” Or perhaps they’re tired of cloned speakers recycling tired messages, hyping buzzwords, and delivering surface-level solutions that change nothing.

Here’s the truth: those approaches don’t work. Why? Because they never address the root causes of struggles—they’re just quick patches, offering temporary relief without fixing the real issues.

WEST MINDSET MEETS EAST MIND

TIMELESS BUSINESS KNOWLEDGE

PSYCHOLOGY MASTERY

MILLENNIA OF ANCIENT WISDOM

AWE-LIKE INSIGHTS

INSIDE-OUT TRANSFORMATION

STATUS QUO CHALLENGE

THREE PILLARS

Proven expertise: 20+ years in multinationals with a focus on brand and business strategy.

Strategic foundations: trained in strategic business and leadership at FTSE 100 and top multinationals.

Leadership excellence: 16 years of cross-market leadership experience

International recognition: award-winning brand strategist and author of From Purpose to Profit.

Global scale: led 42 brands across 40+ markets, managing budgets up to £68M.

Holistic vision: integrated profitability, strategy, and execution for diverse industries and business models.
Deep Expertise: Honours BA in French Pedagogy, 30 years of psychology focus, and three years of dedicated therapy and psychological studies.

Pioneering Innovator: Created motivational tutoring methods in the early ’90s, integrating psychology into education and business.

Ethical Influence: Drove business growth by aligning with the motivations of stakeholders and teams.

Practical knowledge: 4 years of private tutoring and 16 years of on-the-job coaching, mentoring, and education.

Cultural Insights: Developed nuanced leadership approaches by leading international teams and living and working in 4 countries.

Lifelong Learning: ICF-Certified Business, Life and Expressive Arts Coach. ILM-Certified Business Mentor; certificates in integrated psychology (incl. cognitive therapies, mental health, NLP and EI).

Academic Growth: Pursuing a PhD in applied psychology and a planned MA in Buddhist Counselling.
Master Practitioner: Practising Buddhist, Taoist, and transcendental meditation since 2014, with training in QiGong, Reiki, and martial arts.

Transformative Insights: Experienced profound ego dissolution, uncovering the psychological constructs shaping reality.

Integrated Wisdom: Merged Eastern philosophies with cognitive psychology to create frameworks for effortless leadership, business, and personal growth.

Certified Expertise: Reiki Master and instructor in Mindfulness and Meditation; ongoing studies at the Shaolin Temple and Taoist Wellness Academy.

Way of Being: Guided by Buddhist, Taoist, and Confucian principles for ethics, mental clarity, and effortless living.

THE ESSENCE OF GREATNESS IS THE ABILITY TO CHOOSE PERSONAL FULFILMENT IN CIRCUMSTANCES WHERE OTHERS CHOOSE MADNESS.

Wayne Dyer

WHY HIRE ERIN?

If your audience is tired of the same old “do more” advice that leads nowhere, I’ll show them why they’re stuck—and how to finally break free. Instead of giving them more to do, I give them a new way to see, transforming everything they already do.

This isn’t about quick fixes or surface-level motivation. It’s about game-changing clarity—the difference between a routine renovation and a radical innovation.

Your audience won’t just walk away with unorthodox knowledge or thought-provoking ideas. They’ll leave permanently changed, inspired to lead with less effort, more impact, and a profound sense of mental well-being.

I don’t overpromise. I don’t sugarcoat. And I don’t stroke egos.

Most speakers add more noise—even when they claim to offer fresh perspectives. I do the opposite. I cut through the clutter and deliver the wake-up call that finally makes things click.

I bring lived experience, psychological depth, academic rigour, and real-world business expertise—all with a touch of philosophical sophistication. My keynotes don’t just inform; they challenge the conventional and rewire how your audience thinks.

Your insights on strategic thinking and authenticity are truly enlightening. 👍🏻

📌 Navigating life's challenges with grace and staying true to oneself are keys to genuine success.

Your approach offers a refreshing perspective that can inspire anyone seeking purpose and fulfillment. 🙌🏻

Stefano Passarello (lnnova.buzz podcast listener)

Thank you for sharing such insightful content. Great share

Valerie Priester (The ET Project podcast listener)

Thanks for stopping by to chat! This was a great conversation and a must listen for small business owners.

Harmonious @ Lunch

I highly recommend Erin Andrea Craske as a guest for any platform seeking expertise in strategic development, leadership empowerment, and building impact-driven businesses. Her depth of knowledge, passion, and commitment to excellence make her a true standout in the business and leadership space

Leading Beyond Limits

Thank you for being a guest on the show. Your cardio states explanation really resonated with me and I have a feeling much of our audience will share that sentiment. Your final point about not letting our thoughts rule our lives is definitely something we can all strive for.

Lubar Executive Education Podcast

You provided great insight and expertise that truly added immense value to the discussion, and it was a pleasure having you on as my guest. Your passion truly shone through, and I believe the listeners will benefit from the valuable insights you shared.

That Wil Nevr Work

I loved our call today. You caught me off guard when you challenged me, but I appreciated that. You are really a gifted strategist. I could tell your responses came through deep thinking, not random same old same old. You said in your book you are dedicating it to people who will challenge the mainstream.

Aepiphanni Off The Cuff

Thank you for an educational and exceptional experience on The Boardroom Podcast yesterday. I had a great time speaking with you. I think you did an amazing and splendid job during the interview. Your way of answering questions, telling stories, relating complex ideas to normal day-to-day life, and remaining upbeat and your natural self made for a really good conversation. Then there is the fact that you know your stuff and have experienced a lot of different scenarios. This adds credibility to your work and the things you say.

The Boardroom Podcast by Zeilhan

Erin Andrea truly inspired my audience with her insights. She was a fantastic guest and an excellent guest to have any time.

Life Well Lived

If you are looking to have brilliant conversation that will add value to your audience, then Erin is the guest that you need to book today.

Walk In Victory

Erin was a joy to have on the show! Her wisdom and excitement made the information she provided come to life!

That Will Nevr Work Podcast

Erin is a very intuitive, visceral and driven pro with grand insights and stories .. her depth and intellect is very, very refreshing.

Neon Jazz Interviews

The insights on human design AHA's and the importance of cultivating self-acceptance you shared are total gold. The listeners are in for a treat, and I'm confident your words will strike the right chords in many hearts. Thank you, Erin – for your time, your honesty, and your invaluable contributions.

The Provoking Prosperity

Authenticity in a world so full of fake!

Café & Networking Podcast

As an ICF-certified business and leadership success coach, Erin emphasized the importance of purpose-driven leadership and how it can transform businesses for the better. She shared practical advice on how to merge profitability with social impact, highlighting her unique approach to coaching impact-driven entrepreneurs.

I Am Refocused Radio

Erin was a great guest with many great insights on today's complex world.

Throttle Up Leadership

Wonderful guest! Thanks so much.

Counsel Cast

Excellent guest!

The KAJ Masterclass LIVE

Great conversation. Highly recommend as a podcast guest!

The SuccessGrid Podcast

Wonderful, warm conversation.

Innova.buzz

RAVES

Many leaders today feel stuck—stressed, frustrated, and overwhelmed by the pressures of running a business or leading a team.

But the solution isn’t about working harder or finding another quick fix. It’s about understanding why these struggles exist and breaking free from them.

I help business owners uncover hidden patterns, challenge outdated thinking, and open the door to effortless living, leading, and creating. Unlike many speakers who stick to shallow advice, I go deeper—revealing unconventional truths that address the root causes of these challenges.

When they’ve tried everything and still feel stuck, a fresh perspective may be the key to breaking through. That’s where I come in—helping attendees gain a deep understanding of how to clear the path forward and turn their business, leadership, and personal success into something truly effortless.

DOWNLOAD SPEAKER DOCS

WHAT KIND OF SOLUTION DO I PROVIDE?

SERVICES & OFFERS

Every experience is designed to leave your audience thinking differently, feeling empowered, and ready to live, lead, and create effortlessly. Choose the format that fits your vision:

SPEECHES THAT CHALLENGE THE STATUS QUO

THE ILLUSION OF KNOWING: BREAK FREE TO EFFORTLESS PROFITABILITY

What if your biggest business obstacle is your assumptions?

We rely on “best practices,” chase trends, and trust our expertise. But here’s the uncomfortable truth: it’s not what we don’t know that holds us back—it’s what we think we know turns growth into grind.

This eye-opening keynote shatters the illusion of knowing, exposing the psychological traps, unchallenged beliefs, and faulty tactics that sabotage businesses every day.

You’ll learn how to recognise the traps, challenge conventional advice and rethink harmful assumptions.

This isn’t another “how-to” talk or a list of quick fixes. It’s about freeing yourself from the mental grind and unlocking effortless, lasting profitability.

THE ILLUSION OF SELF: TRANSFORMING WORKPLACES FROM WITHIN

What if true leadership doesn’t start with policies or titles, but with you?

We rely on leadership trainings, perks, bonuses. culture coaches, and onsite psychologists. But here’s the uncomfortable truth: business is only as good as its leadership.

This transformative talk challenges the biggest obstacle to effortless leadership: the illusion of self. Shaped by ego, conditioning, and insecurities, this illusion blinds us to our flaws and fuels workplace toxicity.

Using Eastern and Western psychology and real-world insights, this keynote reveals how to break free from self-imposed limitations and transform your leadership—and workplace—from the inside out.

This isn’t a “quick fix” guide. It’s a bold call to rethink leadership by confronting uncomfortable truths and questioning everything you know.

STRATEGY

DYNAMIC KEYNOTES

Thought-provoking, challenging, and memorable talks that redefine leadership and profitability.

IMMERSIVE WORKSHOPS

Tailored learning that addresses your audience’s unique challenges, blending psychology, strategy, and a touch of philosophical sophistication.

PRE- & POST-EVENT SUPPORT

Online promotion, 1:1 psychological guidance or group business mentoring, actionable resources, and post-event insights to ensure lasting impact.

CUSTOM CONTENT

Bespoke breakout sessions, workshops, panels, or tele-summits crafted to align with your event’s purpose and values.

LEADERSHIP

ENTREPRENEURSHIP

EFFORTLESSNESS

BUSINESS

SELECTED MEDIA COVERAGE

WHAT'S IN IT FOR THEM?

Fresh, thought-provoking insights that challenge assumptions.
A bold narrative revealing the ‘why’ behind success.
Actionable strategies rooted in real-world expertise.
Practical wisdom to turn struggles into effortless growth.
A focus on ethical leadership and purpose-driven values.
Psychological insights to unlock transformative thinking.
Raw, engaging delivery that inspires bold action.
Clear, down-to-earth guidance for lasting change.
Memorable stories, metaphors, and sensory experiences.

WHAT'S IN IT FOR YOU?

A visionary speaker blending psychology, leadership, strategy, and philosophy.
Award-winning expertise backed by experience and glowing feedback.
Fresh ideas delivered with an informal style, research, and storytelling.
Interactive sessions with participation and eye-opening takeaways.
Custom presentations tailored to your event’s goals.
Versatile topics with relevance for any audience.
A seamless, professional approach from planning to execution.
Options for follow-up sessions and ongoing support for lasting impact.

WORKSHOPS THAT LEAD TO LASTING CHANGE

PROFITABILITY FLOW™: CREATING SUSTAINABLE GROWTH THE EFFORTLESS WAY

What if profitability wasn’t about grinding harder or chasing numbers but about balance, alignment, and ease?

Inspired by the Taoist principle of "flow," this workshop introduces a fresh approach to business growth—one where foundational elements align seamlessly, creating effortless momentum toward success without forcing or burnout.

In this hands-on workshop, we will blend business strategy, behavioural psychology, meaning, and ethics to help you break free from outdated formulas and create a blueprint that proves that profitability can be as sustainable as it can be effortless.

You’ll dive into the six lifelines of profitability to uncover how to stop spinning your wheels and build a business that thrives—without losing your spark.

PEOPLE BEHIND NUMBERS: HOW ETHICS & DIGNITY FUEL BUSINESS GROWTH

Are profits and ethics at odds? Not at all. Have you ever thought that putting people first—customers, employees, and partners—will shift your business from surviving to thriving?

Real success isn’t about squeezing margins, pushing sales, or chasing fads—it’s about embedding human connection into every aspect of your business. When you treat customers, employees, and partners with respect, you create loyalty, save quite a bit of money, build reputation, and turn stress into satisfaction.

It’s time to challenge the numbers-only mindset.

Through practical insights and real-world examples, you’ll discover how ethical leadership and small, human-centred changes create trust, motivation, and a competitive edge—proving that dignity and ethics are the secret ingredient for sustainable success.