BUSINESS AND LIFE ARE ONLY AS EFFORTFUL AS WE MAKE THEM. CHANGE STARTS WITH A CHOICE—AND THAT CHOICE IS YOURS.

TIME TO STEP INTO

EFFORTLESSNESS

FOLLOW YOUR DREAMS AND FIND YOUR MEANING. THERE IS NO NEED TO SETTLE FOR THE STATUS QUO. QUESTION. DISRUPT. YOU DON'T NEED TO BE BAD TO BE DIFFERENT. YOU DON'T NEED TO DESTROY TO BE FREE. EXPAND YOUR KNOWLEDGE. BETTER YOURSELF. CREATE YOUR LIFE. GROW YOUR BUSINESS.

MAKE IT MEANINGFUL.

MAKE IT EFFORTLESS.

MUSIC: Folklore by Alexander Nakarada

DEFY MENTAL CONSTRUCTS

Own your reality — see through the illusion.

BREAK FREE TO BE YOU

Define yourself - stop outsourcing identity.

UNCOVER MEANING

Find clarity - create a life that feels truly yours.

Empowering ethical and impact business owners to grow profitable businesses with less effort, be their best selves, achieve success on their terms, and discover freedom and meaning to live, lead, and create effortlessly.

YOUR BUSINESS. YOUR LIFE. YOUR WAY. MAKE IT MEANINGFUL. MAKE IT EFFORTLESS.

CREATE ETHICALLY

Honour integrity - live from self-worth and self-respect.

FLOW WITH INNER PEACE

Be effortless - master life instead of being mastered by it.

GET TO KNOW ME

As a former business executive turned professional psychologist, I bring an edge you won’t find just anywhere. I speak your language, know your pressures, and have lived your challenges—but I also cut through the noise to see the real reasons why struggle has made itself at home in your business and life.

It didn’t just show up uninvited—it’s been made comfortable. Let’s cancel its privileges. That’s what I do best.

I blend strategic expertise with deep psychological insight to shift your mental, emotional, and relational well-being alongside your business performance.

No quick fixes. No nonsense. Just bold work that actually works.

Why deep? Because what’s holding you back never lives on the surface.

So, the real question is: Do you dare to find out what’s possible when you finally let go of the struggle?

CONTACT

ON THE MENU

READY TO BREAK FREE AND REDEFINE SUCCESS ON YOUR TERMS?

YOU'VE PLAYED BY THE RULES, TICKED ALL THE BOXES, AND PUSHED HARDER THAN MOST. BUT HERE'S THE TRUTH NOBODY LIKES TO ADMIT: SUCCESS SHOULDN'T FEEL LIKE A NEVER-ENDING GRIND, AND STRUGGLE ISN'T SOME BADGE OF HONOUR.

IF YOU'RE TIRED OF RUNNING CIRCLES, FEELING LIKE "THIS IS AS GOOD AS IT GETS", IT'S TIME TO FLIP THE SCRIPT.

IF YOU'RE READY, HERE'S WHAT'S ON THE MENU:

1:1 MULTI-MODAL PSYCHOLOGICAL GUIDANCE

You’re more than a title or a to-do list — you create your reality. As an executive psychologist, I dig deep where the mind, self, and business collide - bridging the gap between your personal growth and professional excellence.

Forget circular conversations that feel like interrogations, soul-draining therapy marathons, or motivational fluff.

What you get is unapologetically direct, laser-focused guidance that challenges how you see yourself, your world, and your work.

The result? Your best self—unleashed. That’s the goal. The rest? Just details.

1:1 & GROUP BUSINESS MENTORING

Your business doesn’t need more effort. It needs a better foundation. But building a prosperity castle isn’t a rocket science (the latter I can’t do - unapologetically out of my depth here).

What I can do though is to help you open your business to sustainable profitability flow. We’ll focus on what works: strategy and implementation. Yes, it’s boring. And yes, it’s the secret to success.

Here’s where it gets interesting: I’m not just a coach, mentor, educator, or consultant. I’m all four, rolled into one.

Why? Because I don’t like wasting time or resources even if they aren’t mine.

BUSINESS GROWTH MASTERMINDS

Think of it as your growth journey, amplified by the collective power that makes you question why you ever settled for less.

This isn’t your typical mastermind. Sure, it’s a group of professionals working toward common goals. But this is where conventional stops. We take it further with innovative formats, dynamic group scenarios, and a touch of easy-going.

It will be a journey that will turn your growth as effortless and enjoyable as it is impactful… with a dash of challenge (how without it?). This is when feeling lonely at the top will become a thing in the past replaced with a support network you’ll envy.

If “all for one and one for all” brings music to your ears, you are welcome to join.

STRATEGIC IMMERSION SESSIONS

Your growth matters—but so does your team’s. Honestly, do you have time for coaching when things need to be done… yesterday? I’ve got you covered. You’ll do what you know best - you’ll lead. While I’ll take care of bringing your team up to speed.

No, I can’t do miracles (guilty as charged) but I can support you with tailored sessions that combine the precision of psychology with the depth of strategy.

Here are the topics that guarantee to create a long-lasting impact: sustainable profitability, brand and business strategies, ethics, meaning, and human dignity, reshaping your business growth.

These sessions dig into the why—ensuring that every move your business makes is profitable and cost-efficient. Forget playing small; this is where leaders step up, disrupt industries, and redefine what success means.

IS IT FOR ME?

IF YOU KNOW YOU DO YOUR ABSOLUTE BEST AND IT STILL FEELS LIKE...

OVERWHELMED & STRESSED BY CONSTANT FIREFIGHTING, INEFFICIENCIES, AND THE DAILY GRIND

TRAPPED BY SOCIETAL, PEER AND CORPORATE EXPECTATIONS - AFRAID OF JUDGEMENT, FAILURE, AND REJECTION

UNINSPIRED & DRAINED, CRAVING SATISFACTION, BALANCE, AND SUSTAINABLE SUCCESS

CONFUSED & STRUGGLING TO KEEP THE TEAM MOTIVATED, ENGAGED, AND PRODUCTIVE

EFFORTLESSNESS IS WHERE YOU MAY WANT TO BE.

TRULY, THE GREATEST GIFT YOU HAVE TO GIVE IS THAT OF YOUR OWN SELF-TRANSFORMATION.

Hua Hu Ching

HUMANISM

Championing individuality beyond roles and labels, fuelled by empathy, compassion, and recognition.

SUSTAINABILITY

Creating holistic and lasting change — transforming your business, your leadership, and yourself.

CHALLENGE

Dismantling comfort zones and igniting fresh, transformative perspectives through direct and daring insights.

IMPACT

Blending multimodal therapy, coaching, mentoring, consulting, and education into an all-in-one personalised solution.

EASE

Cultivating refreshingly informal and engaging conversations that inspire enjoyable and effortless collaboration.

ETHICS

Upholding honesty, integrity, and respect through value-driven relationships, transparency, and ethical practices.

MEANING

Cutting through distractions straight into the root cause to deliver cost-efficient and profound solutions.

LIBERATION

Awe-inspiring insights that shatter illusions and unlock authenticity, confidence, meaning, and satisfaction.

RAVES

Erin's dedication, seriousness, and professionalism in her work are contagious. You feel that you are working with someone who understands you and will not leave you, giving you security and trust. From the bottom of my heart, I recommend anyone who wants to work with a very experienced professional to help you achieve your dream.

Nikola Maras

Erin is a wonderful coach. I've worked with her to gain clarity and come up with strategies that helped me professionally. She has great work ethic and really cares about her clients. She is brilliant, authentic and always finds a way to support her clients. I highly recommend her to any executive and entrepreneur that wants to improve themselves and their business.

Mihaela Dramba

Erin is incredible at what she does! She has a unique gift for really understanding the essence of your brand and the message that you want to put out into the world. Erin was patient and professional and went above and beyond to support me in bringing coherence and consistency to my products and services. Erin has absolutely nailed this for me. I am deeply grateful for her time, energy, wisdom and expertise. I only wish I had found her earlier.

Lorna MacPhail

Erin helped me dig deep into my purpose through her precise questions and exceptional understanding of the topic. She encouraged me to infuse all of my truth into my business and made me realise the heart of it. She was excellent at finding the right words for my thoughts and thus creating my brand messaging.

Marta Štolfová

Erin has been coaching me in brand management and getting a clear message. She is a great coach who is not only well prepared but also skillful in reflecting what her clients are trying to say in a clear and effective manner.

Laurie Sjostrom

IMPACT ON YOUR TEAM

Your team will thrive on trust, collaboration, and a shared sense of purpose. When people feel valued and supported, morale soars, creativity flows, and commitment deepens. This creates a ripple effect: better communication, fewer conflicts, stronger teamwork, and a culture that attracts and keeps top talent. A team that feels good works wonders.

IMPACT ON YOUR EXTERNAL STAKEHOLDERS

Imagine your customers enjoying seamless, meaningful interactions that keep them coming back for more - there is no even need to bribe their loyalty. Stakeholder trust grows, industry connections strengthen, reliability rocks, and new opportunities open up. With a solid reputation and strong community ties, you’ll build a business that’s not just resilient and successful—it’s admired.

IMPACT ON YOUR BUSINESS

Forget short-term fixes—this is about lasting impact. A holistic approach that’s about lasting growth, meaningful innovation, and the kind of efficiency that sets you apart. With smarter strategies, you'll stay ahead of the competition, adapt to change with ease, and make the most of your resources. The result? A resilient, profitable business that’s built to last.

PERSONAL IMPACT

This is where it all begins. You’ll enjoy better mental, emotional, cognitive, and relational well-being. You’ll gain the clarity, confidence, and resilience to lead effortlessly. Your mind will be clearer, your decisions sharper, and your relationships more authentic. With emotional intelligence, self-acceptance, and inner peace guiding you, you’ll discover freedom, harmony, and satisfaction —not just in your business, but in every aspect of your life.

WHAT'S IN IT FOR ME?

MORE RAVES

MENTAL WELLBEING

COGNITIVE PERFORMANCE

EMOTIONAL HEALTH

RELATIONAL HEALTH

RESILIENCE

CONFIDENCE

PERSONAL FREEDOM

PEACE OF MIND

BELIEVE IN YOUR INFINITE POTENTIAL. YOUR ONLY LIMITATIONS ARE THOSE YOU SET UPON YOURSELF.

Roy T. Bennett

Make it Effortless

Book Chemistry Call

Erin, as I said over and over again, the ways you guide me are always ‘to the point’ and professional. Your timing to reveal/share your insight/experience is perfect. I do feel your presence during each session. You always give me enough time to explore my mind/feelings/past experiences. You’re genuinely actively listening and respectful, even when it’s uncomfortable to hear. Your summary/insight always gives me an ’Aha’ moment, especially because your questions are so pertinent. And I believe (from what I see) that you’re seeing where you’re going with your clients. That’s why I always have an eye-opening experience during and after the sessions with you.

Chia W.

You are wonderful. I mentioned you this morning to my holistic therapist. You have such a big warm heart that will serve so many beautiful humans out there!

Manisha R.

Thanks for your session today and last time too! I think that both times when you coached me last week and this time, you were amazingly natural and empathetic. There is something with your voice; you have a gift. It felt really great and safe speaking with you.

Fabien V.

Thank you so much for supporting me! I appreciate you! Your coaching was very powerful - I am aligning more with my truths as I am conscious of my limiting old patterns that surface through triggers. This is a very powerful exercise to practice.

Susan H.

It was so wonderful being with you today! I want to say that I left with the impression that you absolutely would be able to help me given the time. You are a very good listener. And I appreciated you didn't rush through trying to create some sort of quick-fix result given the conversation. You were doing an excellent job of reining me in questions, narrowing the multitude of issues toward something applicable; I felt it was unfolding beautifully. It was just a very limited amount to fit. I really look forward to seeing you again. Thank you so much.

Elizabeth J.

That session was great! I felt a good report, and I trusted you and feel you are well prepared to help me and others. I also felt you care for me genuinely. You helped me discover engrained beliefs, and I had an aha moment, and that is what counts. I feel good, and I think we did make progress. And you were on point, as I did reflect a lot, so that is good.

Monica N.

You are so lovely! Thank you for this. Yes, I have been successful, and I know I can do it again. I need you to move in with me, lol. I am so blessed to have gotten the opportunity to be in your presence in this group. I can literally feel your goodness and kindness through Zoom. Thank you for caring so much. You are an amazing coach!

Dre N. E.

HOW IT WORKS

CHEMISTRY CALL TO ENSURE A POSITIVE FIT

DESTINATION EFFORTLESSNESS WORKING SESSION

INITIAL CONTRACTING. SETTING DIRECTION

REFLECTION & FEEDBACK

ASSESSMENT & DATA COLLECTION

PLANNING & SETTING UP SUCCESS CRITERIA

DIALOGUE, ADVISORY, SELF-REFLECTION & ACTIVE LEARNING

SUSTAINABLE PROGRESS IN-BETWEEN SESSIONS

MEASURING SUCCESS AND/OR COURSE CORRECTION

SUSTAINING EFFORTLESS SUCCESS

QUESTIONS, ANYONE?

Coaching is both a relationship and an experiential process. Coaching operates on the premise that each person is inherently whole and creative, able to achieve their desires. Clients possess self-knowledge and hold the answers. The coach's role is to illuminate these resources, Looking ahead, it centres on experiencing the present moment and shifting perspectives.

Some coaches provide additional knowledge related to the topic discussed. They may act as educators, facilitating lasting and profound understanding for a more enduring impact.

Unlike therapists, coaches don't discuss past traumas and concerns, don't specialise in treating diagnosed conditions, and aren't qualified to work with clients experiencing mental health challenges. Transformative coaches, however, acknowledge the background's impact, recognising that your present and future can be influenced by it. They facilitate the removal of obstacles rooted in past conditioning to clear the path forward, yet without delving into the origins.

In contrast to consultants, coaches don't collaborate or perform tasks to achieve desired outcomes on your or your employee's behalf. Instead, they foster a co-creative partnership in which you retain control of the process and the coach facilitates.

Unlike advisors and mentors, coaches don't offer recommendations, guidance, or suggestions for addressing the issue at hand. However, they still leave the final choice and decision to you.

Similar to counsellors, transformational coaches will adopt a person-centred approach and consider your emotions, but they are more action-oriented and focused on achieving immediate and long-term goals.
For coaching to be effective, potential clients must genuinely desire change and be eager to learn and grow. Their readiness and willingness to engage in coaching directly impact the success of the engagement.

Clients need to be open to self-reflection and personal exploration. If they resist this process, coaching's effectiveness may be limited.

The chemistry between the client and coach is essential for a successful partnership. Both parties should feel confident they are a good fit, even if a sponsor initiates the coaching engagement.

Clients must take ownership of their journey and fully commit to the coaching process. Progress may have ups and downs, as meaningful change rarely occurs overnight.

Coaches typically don't work with clients experiencing diagnosed mental health conditions. However, they may collaborate with therapists with the therapist's approval.

Additionally, each coach may have their own behavioural guidelines indicating when it may be necessary to disengage from a client.
Surface coaching addresses immediate challenges and focuses on observable behaviours, while deep transformational coaching delves into underlying beliefs and emotions for lasting personal growth and positive change. Common areas such as decision-making, resilience, emotional intelligence, and organisational culture are deeply rooted in psychology.

Exploring what hinders success provides long-term solutions, empowers sustainable growth, builds self-awareness and confidence and avoids creating client-coach dependency.

Besides, addressing undersurface issues is cost-efficient and life-changing, positively impacting various life and business areas and offering sustainable results.
In coaching, virtually any topic or issue can be addressed. While there are specialised coaching niches, skilled coaches can guide you through any topic because the knowledge and solutions ultimately lie within you. The coach serves as a facilitator, helping you uncover your own insights, perspectives, and solutions.
Coaching is often viewed as a significant investment, but it's ultimately an investment in creating the life or business you desire. It's the cost of realising your vision and overcoming obstacles that hinder self-view, performance, or relationships while also fostering inner confidence to tackle life's challenges.

While there isn't consistent data to establish a trend, various surveys suggest that the average price for one hour of executive coaching engagement ranges from $200 to $730 in the USA, £250 to £740 in the UK, and €230 to €450 in Europe. Prices vary based on methodology, coach's background and experience, reputation, additional tools used, qualifications, coachee's leadership level, and support provided outside coaching sessions. It's worth noting that coaching prices tend to increase annually, rendering earlier survey data potentially outdated. (Sources: Paperbell, Practice, The Conference Board, SHRM, Lequin, Henley, ICF)

Indeed, such an investment prompts consideration of ROI (Return On Investment). While some numbers indicate significant financial ROI (from 221% to 788%), it's arguable whether it's a reliable and sufficient measure to assess coaching outcomes.

For various reasons, the financial ROI metric may have limited validity and often isn't the primary focus of coaching interventions. To fully appreciate the impact of coaching, it's essential to consider other less tangible but holistic indicators, such as decreased stress, increased workplace engagement, staff retention, and various personal and professional attributes like resilience, confidence, and decision-making ability.

Additionally, when assessing ROI, it's crucial not to overlook the Cost of Inaction – the difference between current status and potential progress – and the Cost of Wrong Action – the expenses incurred from mistakes and corrective actions. While the former is more challenging to quantify, both are significant factors that coaching helps address and mitigate.

For further insights and potential ROI assessment, please refer to the ROI research data available for download on the Freebies page.
Coaching thrives on honesty and trust, requiring openness to share information and accept feedback. If you and a coach don't feel comfortable with each other, the magic won't happen.

Besides, the coach's message and your ambitions must resonate and align, not just in goals but also in approaches.

Alignment, honesty, and trust are keys to unlocking the full potential of the coaching relationship.

WHY EFFORTLESS?