At Effortless, your privacy is a top priority. We are committed to protecting your personal data and ensuring that any information you share with us is treated responsibly and securely. This policy explains the types of data we collect, the purposes for which we collect it, and how we use it in line with our speaking, coaching, and psychological services.

By using our services—whether they’re consultations, courses, workshops, speaking engagements, or other business and psychological guidance—you consent to the collection and use of your personal information as outlined in this Privacy Policy.
Data Controller Information

Effortless is the data controller of your personal information. As a data controller, we ensure your data is processed in accordance with the relevant data protection laws, including the UK’s Data Protection Act 2018 (DPA 2018) and the General Data Protection Regulation (GDPR).

WHAT DATA WE COLLECT

We collect personal data when you use our services, interact with us online, or register for events. This data includes:

Contact Data: Email address, phone number, billing address.
Personal Details: Name, business name, role/occupation.
Marketing Preferences: If you opt into receiving marketing information.
Communication Data: Any details you provide through emails, forms, or phone calls.
Payment Data: Financial details (e.g., last four digits of your payment card) when applicable.
Technical Data: IP addresses, device type, browser type, location data, and other similar information used for website performance and marketing.
Usage Data: Interactions with our website, including pages visited and time spent.

HOW WE USE YOUR DATA

We process your personal data to:

Provide Services: Offering tailored business or psychological coaching, speaking engagements, and courses.
Communicate with You: Keeping you updated about our services and responding to any queries or feedback.
Market Our Services: Sending you information on new courses, workshops, and relevant content if you've opted into marketing communications.
Improve Services: Analysing how you use our website to enhance your experience.
Legal Obligations: Complying with applicable laws or requests from legal authorities.

HOW WE COLLECT YOUR DATA

We collect data through several channels:

Direct Interaction: When you sign up for services, register for events, or reach out to us directly.
Indirect Data: From third-party providers or via tracking technologies like cookies.
Surveys & Feedback: When you voluntarily share insights or responses through our forms or communications.

SHARING YOUR DATA

We do not sell, rent, or share your personal data with third parties for their marketing purposes. However, we may share your data in certain situations such as:

Service Providers: For technical support, payment processing, and system administration.
Legal Requirements: If required by law or to protect our business interests.
Business Transfers: In the event of a merger, sale, or transfer of assets.

INTERNATIONAL TRANSFERS

We may transfer your data to service providers located outside the UK. If this occurs, we ensure that your data is protected in accordance with applicable data protection laws, including using mechanisms such as Standard Contractual Clauses.

YOUR DATA PROTECTION RIGHTS

As a data subject, you have various rights, including:

Access: Request details of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Ask us to delete your data under certain conditions.
Opt-out: You can opt out of receiving marketing communications at any time.
Data Portability: Request that we transfer your data to another service provider.

You also have the right to object to how we use your data, especially if it’s for direct marketing purposes.

DATA RETENTION

We retain personal data only for as long as necessary to provide our services and for any other legitimate purposes outlined in this policy. Once it is no longer needed, we will securely delete or anonymise your data.

The retention of personal data is based on the original purpose for its collection, legal requirements, and necessary periods for tax or regulatory purposes.
Tax data must be kept for six years following the relevant tax year.
Data related to complaints or litigation may be retained longer.
Anonymised data can be retained for service improvement.
Data is securely disposed of or deleted after the retention period ends.

DATA SECURITY

The website complies with ISO standards to protect data and employs SSL encryption for online security.
Offline, appropriate measures are taken to secure data.
Payment processors are PCI DSS Level 1 compliant (highest level).
If a breach occurs, the necessary parties will be informed.

MINORS

Services are not intended for individuals under 18 years old.
If data from a minor is collected, it will be promptly deleted, and parental consent sought if necessary.

The website uses cookies for a personalised experience and to collect statistical data for service improvement.
Users can manage cookie preferences, but blocking cookies may affect website functionality.
Google Analytics may be used to gather data on website usage.

THIRD-PARTY LINKS

The policy applies only to data collected through the website; external links to third-party websites have their own privacy policies.
The website isn't responsible for the privacy practices of these third parties.

LIABILITY

The website cannot guarantee complete security of transmitted data.
Users acknowledge risks involved in online data transmission.

The policy can be updated at any time, with the revised date noted.
Continued use of the site after changes signifies acceptance of the updated policy.

ACCEPTANCE OF TERMS

By using the website, users accept the policy. If users disagree, they are encouraged to stop using the website.

CONTACT INFORMATION

The document provides contact details for inquiries and concerns: effortless@erinandreacraske.com.

PRIVACY POLICY